Three commercials directed by NFTS Directing Commercials Diploma students are to be showcased on world leading fashion designer, Stella McCartney’s website as part of a partnership with the School. The script for the films was created by the Horse's Mouth Studio creative collective and was written by ex-Saatchi & Saatchi team Mike Sands and Howard Fretten.
All ten students on the course were tasked with making one commercial each, based on an identical script and incorporating garments from Stella McCartney Spring collection – the idea being to see how one concept could be interpreted in 10 different ways. The winning commercials were directed by William Markarian-Martin, Clemence Bartram and Fabio Telles.
Conor Cronin, Head of Visual, Stella McCartney said: “We pretty much gave the students free rein over the direction of the commercials as we didn’t want to hold back their creative flair. The resulting commercials are impressive and of a high standard so it was tough selecting the three to showcase but William, Clem and Fabio’s work really stood out. It’s been a fantastic experience working with such creative talent and we look forward to seeing what the filmmakers come up with in future.”
Stuart Harris, Head of the NFTS Directing Commercials Diploma said: “It was an honour to be given the opportunity for our new directors to be inspired to create commercials for Stella McCartney’s spring summer 2018 collection. I look forward to working with the Stella McCartney organisation again this year with our new intake.”
For more information on the NFTS Directing Commercials Diploma, please visit www.nfts.co.uk/commercials.
To view the supercut of the commercials on Stella’s World, please click here.
And to find out more about Horse's Mouth Studio and the scriptwriters, please visit www.horsesmouth.studio