Cupid, directed by NFTS Directing Fiction MA graduate, Ian Robertson has been nominated in the Classical Category of this year’s Porsche International Student Advertising Awards.

Cupid was made as part of the Kodak Student Commercial Awards, an annual event where leading advertising agencies set the students three briefs. Ian chose the brief for Paperchase Valentine’s Day cards and features a man dressing up as Cupid and suspending himself from the ceiling to surprise his girlfriend. It all goes horribly wrong when he accidentally shoots her in the heart with a real arrow! Ian has already received the Gold award for ‘Best Student Commercial’ at this year’s British Arrows CRAFT Awards for Cupid.

(Ian Robertson with fellow NFTS graduate, Hollie Buhagiar with their British Arrows Gold Award)

In addition, Christmas Tree, directed by Directing Fiction MA graduate, Meg Campbell and produced by NFTS Producing MA graduate, Andrew Oldbury and Sweet Dreams, directed and produced by NFTS Directing and Producing Television Entertainment MA graduates, Madeleine Spivey and John Higgins, have been selected in the ‘Best of All Entries’ category. Over 80 films were submitted globally and our three NFTS commercials are the only finalists from the UK.

Well done to all of the filmmakers on the teams and good luck for the ceremony, which takes place at the Filmakademie Baden Württemberg, in Germany on 21st November 2017!

A five-strong jury made up of prominent representatives from the advertising and entertainment industry assessed all the submissions and agreed on the ten nominations – five in the classical category and five in the mobility category. This year the jury is chaired once again by Michael M. Maschke, Head of Creative Services at Publicis Communications. The other jury members are Olivia Atkins, journalist at the British advertising magazine shots; Rogier van der Ploeg, founder of the film production company Czar in Amsterdam; Daniel Bergmann, founder and president of the film production company, Stink, in London; and Jo Marie Farwick, founder of the creative agency, Überground.  

A total of six financial prizes in two categories will be awarded. The first is the “Classical Category/Other Formats”, in which classical advertising films up to a maximum length of 90 seconds and all other advertising formats including campaigns, branded entertainment, mobile productions and trailers up to a maximum length of 3 minutes are accepted. Seven films have made it onto the shortlist in this category.   

The jury has nominated three spots in the “Mobility Category”. Each of those three filmmakers can therefore already look forward to receiving one of the prizes. The Mobility Category has been expanded and developed this year in view of the transformation in the automotive industry. In addition to traditional car advertisements, all films relating to modern and connected mobility of the future up to a maximum length of 2 minutes are now accepted. For example, this could include spots for e-bikes, electric mopeds, car sharing and car2go, quick-charge station infrastructure or mobility apps.  

All prizes are conferred by Dr. Ing. h.c. F. Porsche AG. The car company, after which the award was named, has been the main sponsor of the event since it was first held in 2004 and it presents the winners with financial prizes and a trophy designed exclusively for the Porsche Award. Due to the partnership with the NFTS, the award ceremony has alternated annually since 2016 between London and Ludwigsburg.

In addition to the chance of winning one of the awards, the shortlisted filmmakers are given the opportunity to present their work to seasoned industry experts. The winning advertising films will also be published on the website and/or DVD of the advertising publication, Shots.  

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Classical Category  

Zara Dwinger, The Most Powerful Weapon, 49", The Netherlands Film Academy, The Netherlands  

Ben Miethke, Roll The Old Chariot, 1'30", Filmakademie Baden-Wuerttemberg, Germany  

Benjamin Pfohl, Eternal Summer, 1'28", University of Television and Film Munich, Germany  

Bernd Faass, Better Safe Than Worry, 1'26", Germany  

Ian Robertson, Cupid, 30", National Film and Television School, England  

Marco Prestini, Star* Back Home, 1'36", Art Center College of Design, Los Angeles, USA  

Gabriel Borgetto, Hans In Luck, 2'25", Filmakademie Baden-Wuerttemberg, Germany    

Mobility Category 

Dorian & Daniel, ABC Of Death, 44", Filmakademie Baden-Wuerttemberg, Germany  

Moritz Rautenberg & Christian Ricken, Earl Hernest Iv, 1'07", University of Television and Film Munich, Germany  

Nico Kreis, Take No Sides, 1', Germany