Film Marketing and Distribution
Duration 10 days (2 days per module)
Next intake Starts 29/30 June 2019
Bursaries supported by the Scottish Government are available for those who are eligible
This practical, how-to course combines case studies, methodologies and insights with advice for your live projects career aspirations, all delivered by experienced experts working in the industry right now. They’ll give you all the best tools and techniques to connect your content with audiences, and give your advice and guidance specific to your projects or career aspirations.
You can attend individual 2 day modules, or complete all 10 days (2 days a month) to cover everything you need to take a film to market, and receive the NFTS Certificate qualification in Film Marketing and Distribution.
This course is the best launch pad for both a successful film release and a career in this challenging industry.
The course is aimed at candidates currently working on film projects or looking to get into film marketing as a career, and filmmakers looking to distribute and market their own films or broaden their understanding in these areas.
The course is delivered by Deborah Rowland, NFTS Head of Marketing, Distribution, Sales and Exhibition, with lead tutors from the MA course.
(Each module is 2 days)
1. The Art of Distribution – 29th & 30th June 2019
How film distribution works, the current industry landscape, key players and how films are released in today’s market
2. The Power of Publicity – 10th & 11th August 2019
How to use publicity, events and festivals effectively to launch and promote your film
3. Harnessing the Networks – 21st & 22nd September 2019
How to plan and implement successful social media and grass roots marketing campaigns for your film
4. The Heart of a Campaign – 2nd & 3rd November 2019
Factors to consider in creating the most powerful elements of any film campaign – the poster and trailer
5. Genre-Specifics – 14th & 15th December 2019
The challenges and opportunities of releasing and marketing docs, animation, horror, sci-fi and comedy films
There are no experience or qualification restrictions for this course.
Candidates might be marketing a film project or looking for marketing, publicity, social media roles within the film industry.
Filmmakers looking to release and market their own projects or broaden their understanding of these areas will find this course extremely valuable.