NFTS Grad Wins Coveted D&AD Yellow Pencil


NFTS Grad Wins Coveted D&AD Yellow Pencil

Screenwriter, Jenna Jovi Wins New Blood Award

NFTS Screenwriting grad, Jenna Jovi, has won the prestigious Yellow Pencil, the top accolade in the D&AD awards, which celebrates and nurtures outstanding work in the design and advertising industry across the globe.

Jenna graduated from the NFTS this year and entered the ‘New Blood’ category of the D&AD Awards with her brother, Cade Featherstone, a recent graphic design graduate from Central Saint Martins. The New Blood Award is designed to cultivate new talent and winning a D&AD Pencil is a huge achievement as it is recognised across world as representing the very highest creative achievement.

Jenna and Cade entered the brief entitled ‘Create a Window into the Brand’, which was set by leading department store, John Lewis. They chose the brief as they grew up with the ‘iconic brand’. They began by asking friends and family what they remembered buying from the store and their answers ranged from the conventional ‘a Nutribullet and a laptop’ to the more bizarre ‘armpit guards and teacups’ but everyone could remember!

They then took to the streets outside John Lewis’ flagship store on Oxford Street to ask customers about their recent purchases. This helped them form their idea, which is based on the combinations of items that people tend to buy. There was a lot of warmth and humour in the responses across the board and they incorporated this into their winning entry. The judges felt that they had really tapped into the brand.

Jenna’s career is already flying as she has been signed by Sayle Screen, one of London’s leading and longest standing independent agencies, now representing writers, directors and producers for film, television and theatre. She has so many projects on the go that she describes the process as ‘plate spinning’ but it has been a ‘nice transition out of the sanctuary of the NFTS.’

Jenna started out as an architect and then chose to apply for the NFTS Screenwriting MA. She describes this move as the ‘best decision I ever made.’ The art of storytelling through screenwriting, which Jenna honed at the NFTS, delivers ‘a wide range of transferable skills’ allowing her to work across multiple disciplines including games, theatre, film, TV and design. In addition to her solo work as a screenwriter, Jenna is now looking to start a creative studio with her brother as they work so well together so watch this space!

For more information on the NFTS Screenwriting MA, please visit