Delivered in the NFTS Scotland Virtual Classroom, accessed via Zoom. 

The world and how audiences watch films is changing.

Are you interested in a career in film marketing?  Or do you need to connect your film to audiences?

Delivered by experienced experts working in the industry right now, this practical, how-to course introduces you to the key considerations in marketing a film.  By the end of the series of 5 sessions, you will understand the process and what you need to be doing to give your film, or your career, the best chance of success.

OVERVIEW:

• A series of 5 sessions delivered online on Wednesday evenings in March 2021
• A practical, hands on course providing an introduction to film marketing in the UK
• Aimed at participants currently working on film projects or looking to get into film marketing as a career, and filmmakers looking to distribute and market their own films or broaden their understanding in these areas
• Delivered by Deborah Rowland, NFTS Head of Marketing, Distribution, Sales and Exhibition, with lead tutors from the MA course

SERIES PROGRAMME: 

1. Context – The relationship between film distribution and marketing - Wednesday 3rd March 2021 (18.30 - 20.30) 

Delivered by Debbie Rowland - An introduction to the film distribution landscape and the process for releasing a film in today’s market

2.  Planning The Campaign - Wednesday 10th March 2021 (18.30 - 20.30) 

Delivered by Debbie Rowland - The key steps in planning, positioning and connecting to the audience for your film.

3.  The Power of Publicity - Wednesday 17th March (18.30 - 20.30) 

Delivered by Jon Rushton - How to use publicity, events and festivals effectively to launch and promote your film

4.  Harnessing the Networks - Wednesday 24th March (18.30 - 20.30) 

Delivered by Jo Taylor - How to plan and implement successful social media and grass roots marketing campaigns for your film

5.  The Heart of a Campaign - Wednesday 31st March (18.30 - 20.30) 

Delivered by David Coultas - Factors to consider in creating the most important elements of any film campaign – the poster and trailer

Deborah  Rowland has over 28 years’ experience in marketing; theatrical, home entertainment & VOD distribution; international sales; TV; and exhibition. She has held senior marketing and distribution positions across the industry including: Koch Media, Artificial Eye, Curzon Cinemas, Twentieth Century Fox, Disney, Icon Film Distribution, Contender/EOne and The Pearson Group.

Deborah has managed the campaigns for hundreds of films, including: A Separation, Ai Weiwei: Never Sorry, Amour, Antichrist, Apocalypto, Archipelago, Berberian Sound Studios, Fish Tank, Kajaki. The True Story, McCullin, Melancholia, Mid August Lunch, Ong-Bak, Pina, Route Irish, The Class, The Deep Blue Sea, The White Ribbon, We Are Many, We Need To Talk About Kevin, Tony Benn: Will & Testament, Winter’s Bone, Wuthering Heights and 13 Assassins