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How do you build and engage audiences around films and television programmes online? The film and television industry needs people who have ‘interactive’ and ‘new media’ skills in order to maximise the potential of films and television programmes across platforms.

Application Deadline: 08 Oct 2015

Course Overview

As audiences turn into users, film and tv production companies need people who can maximise their presence online. This means you'll not only be involved in the production of content, you'll also be designing new forms of media.

Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge multi-platform projects including Got to Dance, Million Pound Drop, The Voice, X Factor, Misfits, Big Brother and Embarrassing Bodies.

The course advisory board includes:

  • Matt Locke - Storythings
  • Rosie Allimonos - You Tube
  • Anthony Rose - Zeebox
  • Martin Trickey - Head of Digital, Warner Bros TV Production
  • Jody Smith - Channel 4
  • Justin Gayner- Channel Flip
  • Kat Hebden – Fremantle
  • Jon Aird - BBC Comedy
  • Will Saunders - BBC Creaitve Director, Digital

The course will be full-time over twelve months (starting in January each year)  and will be delivered at the NFTS in its historic studios with some aspects of the curriculum delivered at Sky Studios. Students will create standalone digital projects and also work alongside students from Documentary, Comedy and Television Entertainment to create extensions to ‘traditional’ programmes.

Specifically you will learn about:

  • Audience Behaviour across Genres
  • Social Media - sharing, visibility and discoverability
  • Second Screen apps
  • Rapid Prototyping and Wireframes
  • User testing
  • Project Management
  • Creative Problem Solving
  • Branding and Communication
  • Harnessing Digital Technologies to support Film and Television
  • User Experience: human interaction, design and research
  • Digital Workflows - end to end
  • Understand Data and Metrics

Students graduate able to:

  • Develop and pitch projects to industry professionals
  • Build and manage cross platform teams
  • Produce multi-platform production projects
  • Exploit the opportunities presented by digital media


The course is led by Louise Brown, former Head of Digital Commissioning at Channel 4, with tutors that include BAFTA and Emmy-winning Kim Plowright, and many of the people on the course advisory board. In addition the course is supported by Sky.


The course is made up of a number of modules and workshops, you learn by ‘doing’ as well as understanding theory and developing a variety of practical and creative skills.

Module: Specialist Factual
History, Science, Arts and Religious programming are fertile ground for tv companies and broadcasters to extend their programme beyond the schedule and to create deeper engagement with the subject matter. In this module you will learn about the opportunities offered by the various strands of specialist factual programming, look at best practice examples and develop a proposition for how to take a specific show - which will be set as a live project by a UK TV broadcaster - and expand it online.

Module: Game Shows
In this module you will work with Television Entertainment students to devise a Game Show that will integrate a second screen element wherein the viewing audience can actually affect and/or be integrated into the broadcast itself.

Module: Talent Shows and Live Events
Talent Shows are increasingly cross platform propositions. From online auditions, to social media feeds to support particular ‘artists’. In this module you will learn about the opportunities offered by the live ‘Talent Show’ looking at worldwide best practice examples. You will develop a proposition for how to take a specific show - which will be set as a live project by a UK TV broadcaster - and expand it online.

Module: Campaigns
Social and online media are increasingly important aspect of ‘Campaign’ television and filmmaking - from Hugh’s Fish Fight to Bowling for Columbine. In this module you will develop an idea for a campaign and consider what happens online, on TV, on film etc.

Module: Digital First Programming
In this module you will explore content that is digital first and unique to online.

Graduation Project
You will develop a digital proposition in one of the following ways i) you will partner with a Documentary, Television Entertainment or Games student to create the digital extension for their graduation project. ii) you will work on a live brief set by Sky iii) you will create your digital first proposition.

NFTS Benefits

Digital Content and Formats course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses (major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include Graham King (producer, Hugo, The Departed), Guy Ritchie (Director, Sherlock Holmes), Danny Boyle (Director, Slumdog Millionaire) and Ian Livingstone (former President and CEO, Eidos).

  • Delivered in partnership with Sky
  • Students work across apps, social media, games and television
  • Regular high level industry speakers
  • Develop and Produce 'digital first' content and 'digital extensions' for film and television
  • Work with students from other award-winning NFTS departments including TV Entertainment, Documentary and Games