Content Tabs
“AI will not take your job, it’s someone who knows how to use AI who will…”
Professor Richard Baldwin, World Economic Forum 2022
This is a two day (two x two-hour x two day) online workshop aimed directly at writers, producers, directors, and executives across the film and TV/streaming industry.
Understanding the fast-moving challenge of AI and the exponential changes generative models are already having on the Film Value Chain are critical for all practitioners in the screen entertainment industries. AI is now (yes, already!) ubiquitous and is impacting on underlying rights and IP, copyright; screenwriting; pitching and presenting materials, production planning; physical and digital production practice and delivery, vast types of algorithms and performance execution, to name just a few.
About the tutors:
Jason Yates began his career in the early 90s onscreen, most notably, in BBC1’s EastEnders and Steve Coogan’s BAFTA winning comedy Pauline Calf’s Wedding Video.
Dr Angus Finney is a world leading film and entertainment business specialist, author, and an executive producer. His current screen entertainment work includes working with Martin Scorsese’s Executive Producer, Niels Juul and his LA-based No Fat Ego, on a $500m content fund; Oscar-nominated production company Good Chaos’s business raise and executive producing the new South African feature Mrs Plum, shooting first quarter 2024, and the Susan Sarandon starrer Tunnels, with Bankside, Circle of Confusion and Dancing Fox.
His current area of research is around AI and the creative industries, where he is co- authoring a paper with Dr Allegre Hadida (Cambridge University) around AI: commerce versus creativity. Angus is widely published, and his third edition of The International Film Business: A Market Guide Beyond Hollywood (Routledge), was launched in May 2022, and he is a regular senior contributor to Variety, the show business bible.
This workshop is focussed on:
History and context: where AI came from, how it works, and what impact it is having on the film, TV/streaming business so far. And what did the WGA really agree on when settling the 2023 strike? And what are the issues facing SAG-AFTRA?
Utility in practice: How AI is influencing and impacting on key parts of the Film & Television Value Chain in detail; Development, Packaging, Sales & Marketing, Pre-production, Production, Post-production, Marketing & Distribution.
How to use AI as a writer and a producer: This is the practical, break-out element of the course, guided by Jason. Working with Midjourney (a generative artificial intelligence program and service), the cohort is encouraged, as part of the pre-work, to send through decks, bibles, and visual material so we can prepare a tailored ai prompt guide for each project. During the live learning session we will then examine the end to end creative process of delivering creative assets for a development/pitch deck and work through in real time.
Tomorrow’s world: Where AI is heading, and how the screen entertainment industries can be best prepared and engaged with the inevitable challenges upon us.
The workshops will encourage open questions, debate, feedback and interaction. They will be supported by a series of curated ‘AI learning packs’ to enable further professional development around the subject.