Content Tabs
This part-time, six-month online course from the National Film and Television School, delivered in partnership with Deep Fusion Films, explores the growing role of Artificial Intelligence in enhancing and streamlining creative practice in film and television - while critically examining the responsibilities and challenges that come with its use.
Designed for industry professionals and emerging creatives alike, the course combines hands-on experience with cutting-edge AI tools and workflows, with an in-depth look at the legal, ethical and cultural challenges they raise. From copyright and intellectual property to bias, consent and authorship, participants will engage with the real-world questions shaping the future of storytelling.
Whether streamlining production, enhancing post, or opening up new creative possibilities, this course goes beyond technical know-how. It’s about understanding not just how to use AI—but when, why, and with what implications.
Learning Outcomes:
By the end of the course, participants will:
- Understand the legal and ethical dimensions of AI in media.
- Be proficient with a range of current AI tools relevant to film and television.
- Know how to responsibly and ethically incorporate AI into creative and production workflows.
- Develop a critically informed professional project using AI.
Delivery Model:
Duration: 6 months (Part-Time)
Schedule: 1 evening per week (online)
Teaching and Learning:
- Interactive workshops
- Masterclasses with industry experts
- Small group tutorials for peer discussion and feedback
- Assignments for each module
- A final individual project tailored to the participant's professional or creative goals
This certificate is being delivered in partnership with:
Modules
1. Foundations: Legal, Ethical, and Financial Considerations
Explore the core responsibilities and frameworks that should underpin any use of AI in creative work.
- Debates and Issues Relating to Intellectual Property (IP) and Copyright
- Contracts, Licensing & Legal Agreements
- Ethical Frameworks, Transparency & Bias Mitigation
- Informed Consent & Data Protection
- Budgeting for AI-enhanced workflows
2. AI in Pre-Production
Investigate how AI can support and elevate early-stage creative development.
- AI-Powered Concept Development
- Automated Project Planning and Scheduling Tools
- AI-Enhanced Moodboarding and Visual Research
- Scriptwriting Aids and Generative Brainstorming
- Educational vs. Commercial Use: What’s Permissible?
3. AI in Production: Generative and Virtual Techniques
Examine emerging AI production tools, such as those used in games and virtual production and the implications of synthetic media.
- Creating Synthetic Likenesses & Voices (Ethical Use)
- Generative Video and Image Creation
- Production Asset Design using AI
- Virtual Production and Gaussian Splatting
- Integration into Traditional Production Pipelines
4. AI in Post-Production: Efficiency and Innovation
Streamline workflows and enhance creativity in the post-production phase.
- AI-Assisted Editing and Colour Grading
- Sound Design and Music Generation Tools
- Paperwork Automation and Metadata Management
- Post-Production Workflow Best Practices
5. Final Project and Reflection
An individual assessment module rooted in the participant’s own interests and practice.
- Defining an AI-Enhanced Creative Goal
- Documenting the Ethical and Practical Impact
- Critical Reflection on AI’s Role in the Process
- Presentation of Outcomes
The course is designed for those charged with leading a company’s AI strategy and don’t know where to start OR those have a keen interest in how the new technologies can enhance processes as either a freelancer or within an organisation.
The only requirements are a keen interest in understanding the growing need for critical, creative and ethical engagement with AI, equipping individuals and companies to enhance and streamline their creative practice in film and television while examining the responsibilities and challenges that come with AI’s use.
Please fill in the application form (via the button at the top of the page), attaching your CV.
Funding Available
In partnership with PACT, NFTS we will be offering 2 x 50% scholarships to PACT member organisations with less than 5 full time staff or freelancers. A further bursary will be awarded by Deep Fusion Films.
