COURSE OVERVIEW
Calling all aspiring creators, filmmakers, and future YouTube stars!
This fully-funded course gives emerging creators the tools they need to thrive in a rapidly evolving digital world. We are looking for people who want to build formats for YouTube within entertainment, sport, drama and other TV-adjacent formats. Along the way, established YouTube creators and digital experts will offer candid insights into building audiences, innovating formats, and staying resilient on a fast-moving platform.
The programme will run with four regional cohorts across England, Wales, Scotland and Northern Ireland..
Content Tabs
YouTubers have become some of the most famous entertainers on the planet. The most successful YouTube channels receive millions of views for every episode they upload, and their videos are constantly improving and evolving.
Behind the scenes are multi-talented creators who create, develop, script, film, edit, analyse data and build their audience. They establish their voice, create their own brand, engage with their audience and keep things fresh. The final product? Fast-paced, concise and engaging.
YouTube Producer roles are quickly becoming highly sought-after in our industry. They offer the chance to produce cutting-edge content for huge global audiences in an agile environment, often working hand in hand with global superstars.
This is a course with a focus on output. As the programme develops, you will be expected to continuously publish your work on YouTube, learning as you post and building a solid channel as the course progresses.
Delivered part-time over 10 months, the course combines weekly online sessions over Zoom, which run on Monday evenings from 6pm to 8.30pm, with three in-person workshops (in Beaconsfield and your respective region) where you will all get to meet face-to-face to share ideas and get to know each other.
Participants will be awarded an NFTS Diploma on successful completion of the programme.
Through a mix of workshops, online sessions and hands-on production, you will hear from established YouTubers and industry experts and put what you learn into practice on your own channel.
By the end of the course, you will be able to:
- Understand how the YouTube ecosystem works, including audience behaviour, platform policies and guidelines, and which formats succeed.
- Achieve your pre-discussed channel goals that are personally mapped out during the programme via a 1-2-1 session with an industry expert.
- Find your voice, identify your audience niche and develop a format that resonates to help it grow.
- Script your idea and develop a clear content strategy.
- Build a brand for your channel, including thumbnails and channel page.
- Use YouTube Studio with confidence to oversee your content management, analytics and how best optimise your videos.
- Plan a production effectively: scheduling, budgeting, risk assessment, interviewing, sustainable practice and copyright.
- Choose the right kit, gadgets and gimbals for your shoot, and film your own videos.
- Edit short, snappy and engaging content, including intros, effects and captions on high end software.
- Read your channel analytics to understand who your viewers really are and what keeps them coming back.
- Explore ways to monetise your content.
We are looking for people who want to build formats for YouTube within entertainment, sport, drama and other TV-adjacent formats. We would like to hear from ambitious creators who want to learn across all areas of digital production, from development and scripting through to filming, editing, analytics and audience growth. We welcome people at the start of their journey as well as those with some experience who want to take their videos to the next level in terms of production quality and audience reach.
You don't need a large existing following or subscriber count. What matters is that you are passionate, curious, eager to learn, and that you want to explore the wide range of career opportunities within content production. You must be able to demonstrate that you are currently creating content.
You must be 18 or over to apply for the course and based in the UK.
Time commitment: Sessions run on Monday evenings from 6:00pm to 8.30pm. You must be able to commit to all sessions, all coursework and all in-person events.
In-person workshops: You will be expected to attend three in-person workshops: Workshop 1 and Workshop 3 in Beaconsfield, and one workshop in your region (Scotland, Wales, Northern Ireland or England).
Please apply using the online form.
The following item(s) should accompany your online application:
- A link to your current YouTube channel or digital content page.
- A one-page document outlining your top 3 YouTube channels, and why.
- A paragraph outlining an idea you would like to develop for YouTube (no more than 300 words).
If you have any questions, please email us at creator.incubator@nfts.co.uk
FUNDING AVAILABLE
The are no fees for the course, as the £5,000 course fee is being underwritten by YouTube.