Marketing, Distribution, Sales and Exhibition
Duration 2 Years
Next intake January 2022
Application deadline 08 Jul 2021
Scholarships availableBegin your application
Are you passionate about Marketing and entertainment and believe you could turn a great story into a box office success?
An exclusive scholarship is available from our course partners, the UK Cinema Association.
The global entertainment business is transforming at a rapid rate and this unique, practical MA course is designed to fully immerse students on how to sell, market, distribute, retail and exhibit films, television and games in the digital age.
Our students get the opportunity to work with leading industry partners to gain both specialist knowledge, insights and hands-on work experience, as well as developing a strong network of contacts that will prove invaluable throughout their careers. They will have company visits and work placements at top entertainment companies, mentoring from established professionals, and attend major film television and games festivals including the Berlin Film Festival and EGX, the UK’s biggest games event.
All NFTS students can attend Masterclasses. Recent guests include David Fincher (Fight Club), Greta Gerwig (Little Women), Steve McQueen (12 Years A Slave), Edgar Wright (Hot Fuzz), Phoebe Waller-Bridge (Fleabag), Ben Wheatley (Free Fire), Rapman (Blue Story), Louis Theroux, Debra Granik (Winter’s Bone), Denis Villeneuve (Bladerunner 2049), Lynne Ramsay (You Were Never Really Here), Sam Mendes (1917), Asif Kapadia (Senna), Joanna Hogg (The Souvenir), Russell T Davies (Doctor Who) and Reed Hastings (Netflix).
Latest news: Screen Daily’s Orlando Parfitt, interviews course leader Debbie Rowland, on how this unique MA is equipping emerging film executives with the skills they will need to succeed in a rapidly changing screen industries. Read article here.
Recent credits and successes
What you will study
This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets and the commercial side of each.
By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector. Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film, television show or computer game.
At the heart of the course are two six-week work placements at major entertainment businesses, field trips to film, television and games fesivals, alongside professionally led seminars from executives at some of the world’s most prestigious companies.
Head of Department
The course is run by Deborah Rowland. Deborah has over 25 years’ experience in entertainment marketing and all aspects of film distribution. She has held senior marketing and distribution positions at Koch Media, Artificial Eye, Curzon Cinemas, Icon, Contender Entertainment (now EOne), Twentieth Century Fox, Disney, Medusa Pictures and The Pearson Group.
Industry professionals lead a range of workshops and exercises throughout the course. In this example, our students are given an insight into how to create great movie trailers.
Some proven experience in Marketing, Sales, Distribution, Press and PR is desirable. We would hope that students have worked in the media (although not limited to the industries we cover) and have a passion for Film, TV and/or games.
While many applicants will have a degree from a British or overseas university, we will consider applicants who do not have a degree if they have an impressive portfolio, a creative track record or an alternative qualification.
For international students, more information about our entry requirements, including Visa and English language requirements, can be found on our What You Need To Know section of our Students From Abroad page.
If you have any questions, please email firstname.lastname@example.org.
How to apply
Application deadline: 08 Jul 2021
Applicants must complete the online application form and the following additional material:
- An overview of a marketing campaign that you are familiar with (no more than two sides of A4)
You can apply online by clicking on BEGIN YOUR APPLICATION below. We are happy to receive applications at any time up until the midnight of the application deadline date.Begin your application