Could you turn a great story into a box office success?

An exclusive scholarship is available from our course partners, the UK Cinema Association.

Book your place at the next Marketing Virtual Open Day here!

This unique, practical MA course aims to give students all the tools they need to pre-sell, market, distribute, retail and exhibit films, television shows and games in the digital age.

Our students get the opportunity to work with leading industry partners to gain both specialist knowledge, insights and hands-on work experience, as well as developing a strong network of contacts that will prove invaluable throughout their careers. They will have company visits and work placements at top entertainment companies, mentoring from established professionals, and attend major film television and games festivals including the Berlin Film Festival and EGX, the UK’s biggest games event.

All NFTS students can attend the School’s masterclasses programme, with recent guests including Martin McDonagh (In Bruges, Three Billboards Outside Ebbing, Missouri), Phoebe Waller-Bridge (Fleabag, Killing Eve), Asif Kapadia (Amy, Senna, Diego Maradona),  Lynne Ramsay (You Were Never Really Here, We Need to Talk About Kevin), Louis Theroux, and M Night Shyamalan (The Sixth Sense, Glass).

Find out more about this MA at our Creative Careers Evening @ BFI Stephen Street
Mon 25 Nov, 18.45

Latest news: Screen Daily’s Orlando Parfitt, interviews course leader Debbie Rowland, on how this unique MA is equipping emerging film executives with the skills they will need to succeed in a rapidly changing screen industries. Read article here.

Recent credits and successes

"Joining the NFTS opened up a new chapter in my life. Being here means I’m learning new things every day, meeting new people and making great connections. I’m confident I can add value to the industry once I graduate, which is a powerful feeling." Minco, 2020 graduate


Second year NFTS Marketing, Distribution, Sales and Exhibition MA students recently attended MIPCOM in Cannes, the world’s biggest entertainment market. The visit is designed to fully immerse the students in the highly competitive world of B2B in Television. Full story here 

“The networking was fantastic and an absolute godsend!” Briony Tanner graduated from the NFTS Marketing Distribution Sales and Exhibition MA in February 2019 and has already secured a role as Marketing Co-Ordinator at Thunderbird Releasing! Full story here.

“The Marketing & Distribution MA has given me credibility and the connections I need to move forward.” Zsófi Szemerédy graduated from the NFTS Marketing Distribution Sales and Exhibition MA in February 2019 and has already secured a job at post-production talent agency, Blueberry as Marketing and PR Executive. Full story here.

What you will study

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets and the commercial side of each.

By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector. Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film, television show or computer game.

At the heart of the course are two six-week work placements at major entertainment businesses, field trips to film, television and games fesivals, alongside professionally led seminars from executives at some of the world’s most prestigious companies.


Download programme specification

Download course outline


Current or recent tutors

Deborah Rowland

Deborah Rowland

Head of Marketing, Distribution, Sales and Exhibition

Deborah has over 24 years’ experience in entertainment marketing and film distribution.

Fees and funding options

Fees for this course are as follows:

Home/EU/EEA £14,800 per year

Overseas £31,000 per year

We welcome EU/EEA students on the same rate as our UK students – and those enrolling onto a two-year MA in January 2019 will continue to pay home fees for the second year of their MA.

In the last year, 8 in 10 UK MA students received support, with more than £800,000 given out in total.

There is a compulsory, non-refundable £60 application fee for each MA application. A non-refundable deposit of £500 is required against the cost of your fees on confirmation of your place. 

Students are expected to provide their own laptops and to pay for their travel for work placements and off-campus events. International students will need to pay for any visas that may be required for attendance at non-UK festivals as part of the course.

The NFTS is committed to ensuring it is open to students of genuine ability, no matter what their background or financial circumstances. We don’t want anybody to be put off applying for a place at the NFTS because of the cost, which is why we award more scholarships and bursaries to British students, relative to the size of our student body, than almost any other educational institution in the UK.


Industry professionals lead a range of workshops and exercises throughout the course. In this example, our students are given an insight into how to create great movie trailers.

Entry requirements

Some proven experience in Marketing, Sales, Distribution, Press and PR is desirable. We would hope that students have worked in the media (although not limited to the industries we cover) and have a passion for Film, TV and/or games.

While many applicants will have a degree from a British or overseas university, we will consider applicants who do not have a degree if they have an impressive portfolio, a creative track record or an alternative qualification.

For international students, more information about our entry requirements, including Visa and English language requirements, can be found here

If you have any questions, please email

How to apply

Application deadline: 09 Jul 2020


Applicants must complete the online application form and the following additional material:

  • An overview of a marketing campaign that you are familiar with (no more than two sides of A4)

You can apply online by clicking on BEGIN YOUR APPLICATION below.

We are happy to receive applications at any time up until the midnight of the application deadline date.

Begin your application