Marketing, Distribution, Sales and Exhibition



UK Cinema Association logo

Are you passionate about Marketing and entertainment and believe you could turn a great story into a box office success?

An exclusive scholarship is available from our course partners, the UK Cinema Association.

The global entertainment business is transforming at a rapid rate and this unique, practical MA course is designed to fully immerse students on how to sell, market, distribute, retail and exhibit films, television and games in the digital age. 

Our students get the opportunity to work with leading industry partners to gain both specialist knowledge, insights and hands-on work experience, as well as developing a strong network of contacts that will prove invaluable throughout their careers. They will have company visits and work placements at top entertainment companies, mentoring from established professionals, and attend major film television and games festivals including the Berlin Film Festival and EGX, the UK’s biggest games event.

All NFTS students can attend Masterclasses. Recent guests include David Fincher (Fight Club), Greta Gerwig (Little Women), Steve McQueen (12 Years A Slave), Edgar Wright (Hot Fuzz), Phoebe Waller-Bridge (Fleabag), Ben Wheatley (Free Fire), Rapman (Blue Story), Louis Theroux, Debra Granik (Winter’s Bone), Denis Villeneuve (Bladerunner 2049), Lynne Ramsay (You Were Never Really Here), Sam Mendes (1917), Asif Kapadia (Senna), Joanna Hogg (The Souvenir), Russell T Davies (Doctor Who) and Reed Hastings (Netflix).

Latest news: Screen Daily’s Orlando Parfitt, interviews course leader Debbie Rowland, on how this unique MA is equipping emerging film executives with the skills they will need to succeed in a rapidly changing screen industries. Read article here.

Recent credits and successes

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"Joining the NFTS opened up a new chapter in my life. Being here means I’m learning new things every day, meeting new people and making great connections. I’m confident I can add value to the industry once I graduate, which is a powerful feeling." Minco, 2020 graduate


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Second year NFTS Marketing, Distribution, Sales and Exhibition MA students recently attended MIPCOM in Cannes, the world’s biggest entertainment market. The visit is designed to fully immerse the students in the highly competitive world of B2B in Television. Full story here 

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“The networking was fantastic and an absolute godsend!” Briony Tanner graduated from the NFTS Marketing Distribution Sales and Exhibition MA in February 2019 and has already secured a role as Marketing Co-Ordinator at Thunderbird Releasing! Full story here.

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“The Marketing & Distribution MA has given me credibility and the connections I need to move forward.” Zsófi Szemerédy graduated from the NFTS Marketing Distribution Sales and Exhibition MA in February 2019 and has already secured a job at post-production talent agency, Blueberry as Marketing and PR Executive. Full story here.

What you will study

This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets and the commercial side of each.

By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector. Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film, television show or computer game.

At the heart of the course are two six-week work placements at major entertainment businesses, field trips to film, television and games fesivals, alongside professionally led seminars from executives at some of the world’s most prestigious companies.

Download programme specification (PDF)

Download course outline (PDF)

Head of Department

The course is run by Clare Crean, an experienced film and television International Sales executive. Clare also leads the School’s Inside Pictures programme, an intensive film business training and skills development programme.

"I'm thrilled to be heading up this trailblazing course. Marketing and distribution is a process that's critical in connecting film, television and games content to audiences, and, with the rapid change we're seeing in technology and how people consume their content at the moment, it's a really exciting industry to be a part of.

Students who study this course come with an interest in entertainment and/or business, and are treated to a highly practical course led by practitioners and industry executives that immerses them in this part of the industry.  They graduate with extensive knowledge and skills, an enviable network of contacts and valuable work experience ensuring they are highly employable once they leave us. 95% of our students are employed by the time they graduate. Senior industry colleagues are always telling me that they wish this course existed when they were starting out!"
- Clare Crean

Fees and funding options

Fees for this course are as follows:

Home Fees:  £14,800 per year 

International Fees (including EU nationals): £26,000 per year 

These are the fees for January 2023 intake.

Please note:

EU nationals who have been granted settled or pre-settled status under the EU settlement scheme may be eligible for “Home Fees”, subject to meeting the residency requirements. (You need to be  ordinarily resident in the UK or EEA for 3 years prior to the start of your course).  

The NFTS has £900,000 of scholarships and bursaries available.

There is a compulsory, non-refundable £25 application fee for each MA application. A non-refundable deposit of £500 is required against the cost of your fees on confirmation of your place. 

Students are expected to provide their own laptops and to pay for their travel for work placements and off-campus events. International students will need to pay for any visas that may be required for attendance at non-UK festivals as part of the course.

The NFTS is committed to ensuring it is open to students of genuine ability, no matter what their background or financial circumstances. We don’t want anybody to be put off applying for a place at the NFTS because of the cost, which is why we award more scholarships and bursaries to British students, relative to the size of our student body, than almost any other educational institution in the UK.


Industry professionals lead a range of workshops and exercises throughout the course. In this example, our students are given an insight into how to create great movie trailers.

Entry requirements

Some proven experience in Marketing, Sales, Distribution, Press and PR is desirable. We would hope that students have worked in the media (although not limited to the industries we cover) and have a passion for Film, TV and/or games.

While many applicants will have a degree from a British or overseas university, we will consider applicants who do not have a degree if they have an impressive portfolio, a creative track record or an alternative qualification.

For international students, more information about our entry requirements, including Visa and English language requirements, can be found on our What You Need To Know section of our Students From Abroad page. 

If you have any questions, please email

How to apply

Application deadline: 08 Sep 2022

Applicants must complete the online application form and the following additional material:

  • An overview of a marketing campaign that you are familiar with (no more than two sides of A4)

You can apply online by clicking on BEGIN YOUR APPLICATION below. We are happy to receive applications at any time up until the midnight of the application deadline date.

Begin your application