Production Title: Bad Indian
Abbey Monteiro is a young British Indian Director residing in the depths of South London. Her debut narrative short film Bad Indian - The Villain Origin Story is a comedy-drama (heavy on the drama), loosely based on her early teen years. Her aim is to tear up the stereotype of being British Indian, throw it in the bin and light it on fire. Allowing Asian women to be chaotic, provocative and angry failures, with all the repercussions.
By day she works in the advertising world as a Creative Art Director. She has projects for clients such as Nike, Three, F1, Sainsbury’s, Apple and Coca-Cola under her belt. Open that Coca - Cola was a campaign that featured bespoke music from the Grammy award-winning talent Tyler the Creator.
Even though Abbey is now stepping into the TV and Film industry, her beginnings in the creative world started in Manchester, studying Architecture. This eventually led her down the graphic design path and she naturally took a turn to becoming a creative. However she still designs and photographs when the opportunity arises.
She sees herself directing more comedy-dramas in the future - specifically telling authentic stories about women. One of her main goals is to resuscitate the rom-com, as she believes the genre has been destroyed, and she wants to bring it back.