Isabel is a finance and commercial expert with extensive experience in strategic planning, commercial management, and corporate finance. As the New Ventures Senior Commercial Manager at Kraft Heinz in London, she has driven sales growth and led successful market expansions, including the recovery of a flagship brand and the launch of two new brands.
With a career covering a variety of industries and countries, Isabel is dedicated to supporting the growth of the creative industry. She has been an M&A Advisor for a leading Brazilian YouTube channel, guiding its international expansion, and served as CFO at Uliving, Brazil’s first student housing company. While at Uliving, she developed a comprehensive financial plan to guide the company’s growth.
Isabel holds a Master’s in Creative Business for Entrepreneurs and Executives from NFTS in the UK. She brings a unique blend of finance expertise and a passion for promoting innovation in the creative sector.
In the Creative Business Certificate Course, Isabel looks forward to sharing insights and guiding creative professionals in building successful ventures.