Prime Video Craft Academy Celebrates National Apprenticeship Week

To mark National Apprenticeship Week (NAW) from 5th to 11th February 2024, the National Film and Television School and Prime Video are excited to have welcomed the first 10 apprentices within the Prime Video Craft Academy, now in its second year.

One of the first of its kind within the UK's creative industries, this ground-breaking initiative is making waves in the UK's creative industries, offering a unique blend of apprenticeship opportunities and comprehensive training for aspiring talents. 

National Apprenticeship Week is an opportunity for the education and skills sector to celebrate the achievements of apprentices around the country and the positive impact they make to communities, businesses, and the wider economy.

Funded by Amazon to run with an intake of 25 trainees and apprentices per year over three years, the key aims of the Prime Video Craft Academy are to support a sustainable and diverse talent pool with world-class training and foster a new creative generation from the UK's extraordinary pool of untapped talent.

Prime Video Craft Academy Apprentices 2024

Prime Video Craft Academy Apprentices 2024

The investment in the 10 apprentices trained within the Prime Video Craft Academy scheme directly responds to demand and tackles skill shortages in the film and television industry, ensuring access to top-tier training for individuals aged 18 and above.

The Prime Video Craft Academy offers apprentices specialised training, coveted industry placements, and invaluable networking opportunities over a 15-month period, components instrumental in empowering aspiring talents to explore fulfilling roles within film and television.

Apprentices graduate with a Level 4 Media Production Co-ordinator qualification, enabling them to work within the vital Production Management area, building a long-term talent pool of highly skilled crew.

Jon Wardle, Director of the National Film and Television School said: “We are thrilled to welcome the first 10 apprentices to the Prime Video Craft Academy. It’s crucial that young people feel inspired to consider a career in the creative industries with initiatives such as this transforming training for film and television. As we celebrate National Apprenticeship Week, the Prime Video Craft Academy stands as a testament to our joint commitment to developing a new creative generation from the extraordinary pool of untapped talent in the UK."

Chris Bird, Managing Director, Prime Video UK added: “We’re really proud to provide this funding to apprentices via the Prime Video Craft Academy and are excited to help to launch careers for new entrants to our industry. Opening up access to jobs in TV and film, particularly for underrepresented groups, is crucial to nurturing a world class creative economy within the UK and beyond.” 

We can’t wait to see what our apprentices achieve over the coming weeks and months and wish them all the best of luck for the exciting journey ahead! 

For more information visit:

Up Next