For other NFTS masters courses
- A unique course, giving participants an unparalleled knowledge of marketing, distribution and retail
- Exclusive scholarship available from our course partners, the UK Cinema Association.
- Gain an in-depth understanding of how new and innovative media are used alongside traditional methods.
- Become an innovator and expert in this field.
- Increase employability.
- Two four week placements at major media firms.
- Take part in seminars lead by prestigious companies.
- Attend one key market in each sector – the Berlin Film Festival in MIPCOM and EGX.
- Access to NFTS's Masterclasses led by major creative figures from film, television and games.
We welcome EU/EEA Students. Those accepted onto courses starting in 2017 and for the following intake in 2018 will have their fees guaranteed at the UK rate for both years of the course. Postgraduate students can apply for a loan to help with their studies via the Student Loans Company Loans. A £ 10,000 loan is available to contribute to course and living costs. The Post Graduate Loan is only open to EU/EEA and UK Students who normally live in England. It is not currently available to Scottish, Welsh or Northern Ireland Students. Find out more here.
Duncan Clark, President of Distribution for Universal Pictures International and global branding expert, renowned for worldwide success in motion picture distribution and marketing, is a supporter of the new MA: “I would thoroughly recommend this MA course to anyone interested in building a career in marketing and distribution within the film and wider creative industries. The industry is crying out for new talent and the NFTS is renowned for producing graduates with practical experience who can hit the ground running as soon as they leave.”
The digital age has revolutionised the way that audiences and consumers interact with and consume content. Film, TV, music, books and computer games are now bought and sold over a dizzying array of platforms, from traditional cinematic exhibition to premium-priced SVOD pre-releases of movies in your living room, and from boxed computer discs from retailers to free-to-play app games on your mobile phone.
This course will take participants through the process of taking a piece of content (a game, TV show or a feature film) to its market – examining how the sales, marketing, distribution and retail (or exhibition) side of each industry works from “nose to tail”. The course will also look at the emergence of new and innovative forms of media that merge traditional media with digital markets (including Youtubers, branded content among others) and the commercial side of each. By the end of the course students will be expected to have an unrivalled overview of the three key sectors and be able to move between them with ease, making them both very employable executives and marketers who can utilise multi-disciplinary skills to innovate in their chosen sector.
At the heart of the course are two four-week work placements at major media firms, alongside professionally led seminars from some of the world’s most prestigious companies.
Over the course of the two years, students will learn:
- Key branding and marketing concepts within the creative sectors.
- Sector-specific commercial and creative trends, national and international marketplace analysis
- The full distribution value chain of each of the industries – film, television, digital entertainment and computer games
- How sales, distribution and marketing coalesce to help raise finance and complete projects
- The retail ecology and process of each sector
- The legal processes underpinning rights management and the exploitation of content
- Press, PR and opinion formers within each sector, and structured within a broader context
- Social media strategy
- SEOs and digital revenues
This course begins in January each year.
* Subject to Validation
Below is an indicate course outline:
Term 1 (January – March)
- Introduction to the value chain of each sector (film, TV, games, digital entertainment)
Term 2 (April – July)
- Work Placement 1
- Marketing, branding and Advertising
Term 3 (September – December)
- Business of Film
- Practical marketing, sales and distribution project
- Visit MIPCOM
Term 4 (January – March)
- Legal and business affairs in marketing, distribution, sales and retail/ exhibition
- Press and PR
- Visit Berlin Film Festival
Term 5 (April – July)
- Work Placement 2
- Retail, Exhibition and Broadcast
Term 6 (September – December)
- Preparation of student final project
- Visit EGX
Students will undertake two four-week work placements - one in the first year and one in the second year of the course at media companies, to gain experience both of the cut and thrust of a product launch (whether it is a film, game or television show) and to make contacts. These work placements will be researched by students, and agreed by tutors in advance. These placements aim to challenge and augment the participant’s skillset, and at least one must be taken within a company outside the participant’s favoured media industry.
Students will also attend one key market in each sector – the Berlin Film Festival in February; MIPCOM in October and EGX in September. These are opportunities to see the scale of the worldwide market and to meet potential collaborates and business partners.
Student Final Projects
Students’ final projects will be a live proposal for, and implementation of, an ambitious sales, marketing and distribution strategy for a film or computer game. Participants are expected to either bring a project for consideration by tutors (for example an indie game or independent feature film), or will be placed within a company to initiate and run a fully worked-through strategy for the delivery of a product to consumers. This will be augmented with a self-reflective report on the successes and failures of the campaign.
Course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema or at the BFI Southbank); and NFTS Masterclasses - major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include David Fincher (Director, Seven, Gone Girl), Andy Wilman (Executive Producer, Top Gear), Graham Linehan (The IT Crowd, Father Ted) and Hamish Hamilton (Director, Super Bowl XLVIII).
The course is run by Deborah Rowland. Deborah has over 24 years’ experience in entertainment marketing and all aspects of film distribution. She has held senior marketing and distribution positions at Koch Media, Artificial Eye, Curzon Cinemas, Icon, Contender Entertainment (now EOne), Twentieth Century Fox, Disney, Medusa Pictures and The Pearson Group.
Some proven experience in Marketing, Sales, Distribution, Press and PR is desirable. We would hope that students have worked in the media (although not limited to the industries we cover) and have a passion for Film, TV and games.
There are no specific educational requirements for this course.
Please complete the online application form. No materials or referees will be required for your application at this stage. We will contact you for further information should you be called for interview.
How to Apply
Last few places remaining! Please contact registry via email stating your name, course of interest and contact details to be considered for one of the last remaining places on this course:
- 2 Year Course
- Course runs Jan-Dec each year
- Next intake: January 2017
- NFTS Scholarships available for UK Students