Content Tabs
This course is for anyone who produces filmed content. Whether it’s features, short form, social content, or online-only series, this is how you drive an online audience to see it, and will help you how to master using online video to reach and grow an audience that is commercially meaningful to you.
With distributors, backers, collaborators and agencies increasingly looking for evidence of an existing audience, you’ll have the tools to get the social proof you’ve been wanting all along
The course is tutored Suzanne Vennard is an audience strategist.
A VoD pioneer, her work as a video producer / director over the last 25 years has had over 35 million online views. As a result, she is a recipient of the YouTube Silver Award. She has most recently been asked to author and teach a UK-wide video strategy to the NHS.
This is a theory and analysis-based course. It is not a practical film-making course, and will not teach you how to film.
It will teach you how to approach filmmaking and video production with the ambition of reaching your maximum online audience.
You will first delve into the psychology of the video-watching audience. If you truly understand that, everything else starts to fall into place.
You will learn what an audience really wants from video content, how to research and analyse your own audience, how to create video that will land with that exact audience, where creating video content sits within production budgets and schedules, how to repurpose existing content to be socials (and algorithm) friendly, and more..
Please fill in the application form, attaching your CV