Content Tabs
This two-day intensive course provides a practical, end-to-end introduction to creating film and television content using generative AI tools. It is designed for creatives, small scale studios, marketers, producers, and content teams who want to move beyond theory and learn how to develop, produce, and deliver high-quality visual content using a modern AI-driven workflow.
Across the programme, participants are guided through the full production journey, from initial concept and storytelling through to visual development, scene construction, performance, sound, and final delivery for platforms. The course introduces a structured approach to working with key tools including MidJourney for visual world building, Kling AI for video generation, Dzine for lip sync and performance, ElevenLabs for voice, and Suno for music and sound design.
Jason Yates is an accomplished Creative Exec and Producer, creating defining ‘world first’ moments for some of the world’s most ambitious organisations.
Jason began his career in the early 90s onscreen, most notably, in BBC1’s EastEnders and Steve Coogan’s BAFTA winning comedy Pauline Calf’s Wedding Video.
Moving behind the scenes to direct ads and branded content led to Creative Director, Brand Director and MD C-Suite roles in advertising agencies. With a passion for connecting with youth audiences, Jason created and led ‘defining moments’ for Missguided (Baddie Winkle, 90-year-old Instagram star), Sky TV (Sky Go), Alize (iconic US drinks brand), Issey Miyake, Banksy, Adidas, Footlocker, Expedia and Hotels.com.
For Protein World’s collaboration with A –list Reality TV star Khloe Kardashian, Jason worked closely with Khloe and her team to create a creative campaign that received over 145 tier 1 positive PR / Media pieces globally within 24 hours of the campaigns release.
Jason has returned to his roots as an EP, acquiring and developing IP for scripted entertainment, working with diverse new Writers and Producers Angus Finney and Barrington Robinson (The Responder BBC, A Town Like Malice Sky TV)
Day one focuses on concept development, narrative structure, and building a consistent visual language. Participants will create characters, environments, and shot references, and learn how to design scenes using a production framework that aligns with the strengths and limitations of AI.
Day two moves into production and post-production. Participants will create a process plan to generate video footage, layer in voice and performance, create music and sound, and assemble scenes using an edit-first mindset. The course also covers how to package and distribute content effectively across platforms such as YouTube, TikTok, and Instagram.
Throughout the course, there is a strong emphasis on practical application. Participants will work hands-on with templates, shot frameworks, and production tools to create their own scene or trailer by the end of the programme. They will leave with a clear, repeatable workflow for producing AI-driven film and TV content, along with a set of templates and frameworks that can be applied immediately to their own projects.
This course is tailored to equip creatives of all types and levels of experience.
PLEASE NOTE: At the close of Day 1, you will be offered the opportunity to set up your own AI software account, with a step-by-step guide of how to do it and live support.
The cost of the MONTHLY subscription is currently £25 - which can be cancelled at any time. It is not required that you do this, only suggested, and you will still be able to fully participate in all aspects of the course without signing up for an account.
Please fill in the application form, attaching your CV