Content Tabs
A 1-day practical introduction to how AI tools are being used across film, television and adjacent media workflows, from development and research through to production support, post, marketing and versioning.
The course doesn’t just focus tools, but on where AI is genuinely useful, where it can weaken creative quality or judgment, and how professionals can approach it responsibly, and is aimed at early- to mid-career professionals across film, television and media, including producers, development teams, writers, researchers, editors, commissioners, creative executives, marketers, and others interested in understanding how AI is beginning to affect screen workflows.
Course tutor Maureen Kerr is a strategy adviser working across media, entertainment and technology, with a particular focus on how AI is reshaping creative workflows, rights, governance and business models. She advises leadership teams on AI adoption and strategic change, and regularly moderates industry discussions, delivers executive roadshows, and gives keynote talks and workshops on these themes. She recently guest delivered NFTS’s AI in Media Protocols session on rights and copyright.
Course content includes:
- Where AI is currently showing up across screen and media workflows
- Different models of use: assistant, collaborator, generator, editor, production layer
- Practical use cases in development, research, ideation, drafting, marketing and versioning
- Preserving authorial voice, conceptual integrity and creative judgment
- Risks and failure modes, including generic output, weak conceptual grounding and over-reliance
- Rights, copyright, provenance, disclosure and professional responsibility
- How to build workflows that keep the human firmly in control
- Discussion of industry examples and where adoption is moving in practice
Please fill in the application form, attaching your CV
If you need any assistance please contact us at shortcourses@nfts.co.uk or call us on 01494 677 903