For other NFTS diploma courses
- Assistant Directing & Floor Managing
- Cameras, Sound & Vision Mixing for Television Production
- Creative Producing for Digital Platforms
- Directing Commercials
- Factual Development and Production
- Graphics and Titles for Television and Film
- Production Accounting for Film & Television
- Production Management for Film & Television
- Production Sound for Film & Television
- Script Development
- Sports Production
- Writing and Producing Comedy
- Delivered in partnership with Sky.
- Learn how to generate ideas that grow audiences around films, television programmes and games online.
- Students work across original online and social video production, 360 Video and VR, digital products, apps and game development, multiplatform TV production and social media including creating great content for Facebook, Instagram, Snapchat and YouTube.
- Work on live briefs for content. This year the students have worked on VR brief for Sky, a awareness campaign for Comic Relief, an interactive factual video for BBC Taster, a digital arts brief for Tate Britain, an entertainment brief for Warner Brothers Television and a digital/physical storytelling product for a high profile kids publisher.
- Regular high level industry speakers.
- Work with students from other award-winning NFTS departments including TV Entertainment, Documentary and Games.
- Students will do placements at leading media companies like Sky, and work with top-flight industry mentors for their graduation projects.
- Attend NFTS masterclasses from world leading content makers who have included in the last 18 months directors Christopher Nolan, Danny Boyle and Steve McQueen
We welcome EU/EEA Students. Course fees charged at UK rate.
Application Deadline: 13 Oct 2016
Creative Producing for Digital Platforms Diploma teaches you the skills to build amazing experiences that audiences love, around films and television programmes online. We want to get you pitching ideas for game-changing formats that will be a hit on both TV and YouTube, creating content for new platforms from Snapchat to Facebook Live and inventing new ways to play and experience the world through VR, augmented reality and apps.
The film and television industry – along with the wider creative industries and the independent arts sector - needs people who understand what makes good digital content, how people behave online, and who have interactive, transmedia and digital production skills in order to maximise the potential of films, television programmes and creative content across new platforms. As audiences turn into users, players and creators, film and tv production and games companies need people who can maximise their presence online. This means you'll not only be involved in the production of content, you'll also be designing new forms of media, and understanding how those forms fit their market and find their audience.
Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge channels including BBC Three, All4, Nowness and Vice; and multi-platform projects like Got to Dance, The Voice, X Factor, Humans, Utopia, Misfits, Big Brother and Embarrassing Bodies.
The course advisory board includes:
- Matt Locke - Storythings
- Rosie Allimonos - YouTube
- Martin Trickey - Head of Group Digital, Warner Bros TV Production
- Jody Smith – Head of Digital, youngest media
- Justin Gayner- Channel Flip
- Kat Hebden – Fremantle
- Jon Aird – Comic Relief
- Will Saunders - BBC Creative Director, Digital
The course will be full-time over twelve months (starting in January each year) and will be delivered at the NFTS in its historic studios with regular visits to London-based production companies, and some aspects of the curriculum delivered at Sky Studios. Students will create standalone digital projects and may also work alongside students from Documentary, Comedy, Animation, Producing and Television Entertainment to create digital content for more ‘traditional’ linear programmes.
Specifically you will learn about:
- Harnessing digital technologies to support Film and Television
- The industry and market for digital content
- Creative problem solving, developing and pitching ideas
- Audience behaviour across genres and technologies
- Social Media – content, sharing, visibility and discoverability
- Lightweight video production for online
- Making projects better through rapid prototyping and wireframes
- User Experience: human interaction, research, design and user testing
- Project Management and end-to-end digital project workflow
- Understanding Data and Metrics
Students graduate able to:
- Develop ideas and pitch projects to industry professionals
- Build and manage cross platform teams
- Produce and lead multi-platform production projects
- Understand how audience behaviour will make or break a project
- Embrace the fast changes that digital innovation causes in production
- Exploit the opportunities presented by digital media
The course is made up of a number of modules and workshops, you learn by ‘doing’ as well as understanding theory and developing a variety of practical and creative skills.
Module: Creative Technology and Arts Online
We’ll introduce you to some of the most creative and challenging works within the digital content space – work which uses the affordances of digital technology in groundbreaking ways. We will visit a digital arts space, research cutting edge projects online and look at work from groups like National Theatre’s Immersive Storytelling Studio, Blast Theory, National Theatre of Wales, Royal Shakespeare Company, The Pervasive Media Studio and digital projects from BBC Arts and The Space.
Module: Factual, Interactive Documentaries and Campaigns
History, science, arts and current affairs programming are fertile ground for tv companies and broadcasters to extend their programme beyond the schedule and to create deeper engagement with the subject matter. At the same time, there’s a growing indie interactive documentary movement. Social and online media are increasingly important aspect of ‘Campaign’ television and filmmaking - from Hugh’s Fish Fight to Bowling for Columbine. You’ll look at best practice examples, learn how to take a specific show and expand it online, how to develop an idea for a campaign and consider what happens online, on TV, on film and in the real world… and how to make it work with the audience.
In 2015 and 2016 we worked to briefs set by BBC Taster, creating interactive documentary shorts with an possibility to see the best go live on the BBC site.
Module: Short Form Content and Online Originals
We will look at the economics and production of video for online distribution – both for existing broadcasters and for new platforms like YouTube. You’ll learn how different Multi-Channel Networks find talent, commission content, distribute content and make money in this fast evolving and growing market.
We’ll look at what makes a successful YouTuber, meet the YouTube commissioners, then move onto the brand-commissioned work via companies such as Littledot and Maker studios: and make a sizzle reel for a short form pitch.
Module: Scripted Stories, Comedy and Drama
You’ll meet commissioners and producers of multiplatform scripted work and discuss the process for extending stories in to ‘transmedia’ experiences. We’ll look at the art of immersive storytelling through exploring current and historical examples, and think about 360 video and immersive VR.
But when does interacting with a story become a barrier to enjoyment? When do people lose interest and go elsewhere? We’ll look at how metrics and data help you design, along with working with marketing teams and the perennial question of the “difference” between multiplatform content and marketing.
Students will get a chance to collaborate with NFTS Writers/Producers, in order to produce a prototype for their transmedia ideas to pitch to Channel 4
Module: Kids and Play
This module will cover playful content for young audiences who don’t see any difference between TV and smart phone apps. We’ll think about the differences between games and playfulness and when either approach is appropriate as well as looking at the industry practice of the creation of IP story worlds from which programmes, games, educational experiences, toys, events and whole theme parks can emerge.
We’ll introduce the basics of game design to help students develop an understanding of the complexities of making quality playable content, and also cover the policy landscape around children’s content.
Module: Entertainment and Events
This module covers the ‘big telly, shiny floor’ aspects of cross platform production, covering strategy, marketing and business for mass-audience multi-platform productions like talent shows, game shows, or one-off event TV.
You’ll have an opportunity to work with Television Entertainment students to integrate multi-platform activity in to their live show, and also develop and pitch a proposition for how to take a show and expand it online - - set as a live project by a UK TV commissioner.
We take time out to run intensive workshop weeks. These have included a video bootcamp, VR with photogrammetery and unity, user testing and a code prototyping introduction.
The culmination of the work of the course is the production of a working prototype of a digital content project or format designed for mass audiences (i.e. suitable for a major broadcaster, production company, public institution or major brand or sponsor) to be pitched and presented to industry figures at your graduation showcase.
You can develop your project by partnering with a Documentary, Television Entertainment or Games student to create the digital extension for their graduation project; by working on a live brief set by Sky, or by creating your own digital first proposition.
Creative Digital Producing course participants will have full access to the NFTS’ optional creative stimulus strands, including: NFTS Masterclasses (major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include directors Danny Boyle and Steve McQueen; the NFTS Screen Arts programme; NFTS Cinema Club which shows films weekly from around the world. Students either on their own or with wider student teams will have the opportunity to bid for relevant NFTS Bridges to Industry productions.
The course is led by BAFTA and Emmy-winning Digital Producer Kim Plowright, and supported by many of the people on the course advisory board. In addition the course is supported by Sky
Visiting tutors in 2015 and 2016 have included
Damian Kavanagh - Controller, BBC Three
Martin Trickey - Head of Digital at Warner Bros.
Will Saunders - Creative Director, BBC Digital Storytelling
Jody Smith - Head of Digital, youngest Media
Neil Graham - Head of Sky VR Studio
Claire McArdle - Executive Producer for Multiplatform at Maverick TV
Anna Higgs - Creative Director, Nowness
Al Brown - Head of Film & Television, UK at VICE Media
Sarah Ellis - Head of Digital Development at the RSC
Toby Coffey - Head of Digital at the National Theatre
Richard Welsh - Creative Director, Big Balls Media
Luke Hyams - Head of Creative at Maker Studios
Tom Hemsley - Creative Director at Little Dot Studios
Anthony Owen - Head of Magic at Objective
Michelle Feuerlicht - Head of Digital, KEO
David Flynn - Founder, Youngest Media
Richard Davidson-Houston - Head of All 4
Kati Price - Head of Digital, V&A Museum
Kat Hebden - Managing Director of Shotglass Media (part of Fremantle)
Trevor Klein - Digital Strategist and Producer
Adam Gee - Producer & Specialist in Digital Creativity
Jon Aird - Senior Multiplatform Producer, Comic Relief
Hilary Knight - Head of Digital Content at the Tate
Philo Van Kemande - Creative Technologist, Co-Founder Popathon
Matt Locke - Director of Storythings
Martha Henson - Digital Producer and Consultant
Annette Mees - Wired Creative Fellow, Freelance Creative Director
Sharna Jackson - Kids Digital Media Speciallist
May Abdalla - Director, We Are Anagram
Kate Quilton - Presenter and Digital Creative/Journalist
Paula Le Dieu - Digital Director, Mozilla
Applicants do not necessarily have to have a university Bachelors degree to apply for the course, but must be able to: demonstrate a knowledge of television/film/online; provide details of past achievements; and show a passion for the subject.
You may have previously studied media, advertising, film and tv, design, new media, computer science, or psychology. Students come from a wide range of backgrounds, but are helped by a playful, collaborative approach to learning.
Please tell us about an idea you have for a creative digital content project Choose a popular TV show from one of the major channels, and think about how it can be developed for the web, for social media or as an app or game. Why will your idea be a hit with the audience?
Please write no more than one page (A4 paper).
How to Apply
You can apply directly to us at the NFTS by clicking on the link below:
- Apply for Creative Producing for Digital Platforms course
- You can apply online, or download a word document of the application form to submit via email
When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.
Timing your application
We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.