Learn how to become a digital producer of innovative media content & services: multichannel networks, immersive film & theatre, mobile games, social media storytelling, VR documentary and more.
  • Delivered in partnership with Sky.
  • Work on original online and social video production, 360 Video and VR, digital products, apps and game development, multiplatform TV production and social media, including creating great content for Facebook, Instagram, Snapchat and YouTube.
  • Attend talks by high level industry speakers from organisations such as the BBC, Fremantle, Pervasive Media Studio, RSC, Rovio, Tate, Turner, Twitter, Viacom, Warner Bros, Wonderbly.
  • Work with students from other award-winning NFTS departments including TV Drama, Documentary and Games.
  • Take up placements at leading media companies like Sky, and work with top-flight industry mentors for graduation projects.
  • Attend NFTS masterclasses from world leading content makers who have included in the last 18 months directors Christopher Nolan, Danny Boyle and Steve McQueen

We welcome EU/EEA Students. Course fees charged at UK rate.

Application Deadline: 27 Sep 2018

Course Overview

The Creative Producing for Digital Platforms Diploma teaches you the skills you need to devise, develop and deliver interactive & immersive experiences that audiences of the future will love.

We want to get you pitching ideas for new formats and systems that will be a hit on TV, on YouTube, on Facebook and on the countless other platforms used for transmitting and receiving content around the world today. You’ll be creating content for new platforms from Snapchat to Facebook Live, and inventing new ways to play and experience the world through VR, augmented reality, apps and games.

The film and television industries – along with the wider creative industries and the independent arts sector - need people who understand what makes good digital content and how people like to watch, browse, interact and play online. You’ll become conversant with the relevant interactive, transmedia and digital production skills required to maximise the potential of films, television programmes and creative content across new platforms. You’ll learn to  track and retain audiences, build presence and encourage a loyalty to brands and programmes. You'll be designing new forms of media, and understanding how those forms fit their market and find their audience.

Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge UK TV channels including BBC Three, All4, Nowness and Vice; and by people who’ve worked on groundbreaking digital crossplatform and mixed media projects like The Voice, Love Island, Humans, RSC’s The Tempest,  Joe & Caspar Hit the Road, Copa90, Door Into the Dark and Easter Rising:Voice of  Rebel.

IMPORTANT NOTE - We are aiming to train Digital Producers who will go on to lead all aspects of digital content production at the head of creative delivery teams. This is not a technical production course designed to teach developer/coding/creative technology skills.

Nor is this a course for digital filmmakers. Students will be taught basic craft skills in order to be able to create short trailers, sizzle reels, simple web demos, pitches and presentations, and generate content for social media.

Students looking to develop more advanced hands-on craft skills and knowledge of production software should be looking at other courses on this site.

The course will be full-time over twelve months (starting in January each year) and will be delivered at the NFTS in its historic studios with regular visits to London-based production companies, and time spent at Sky Studios.

Specifically students will learn about:

  • Audience Behaviour Across Genres
  • Social Media - Sharing, Visibility and Discoverability
  • Rapid Prototyping & Wireframes
  • Harnessing Digital Technologies to Support Film & Television
  • User Experience: Human Interaction, Design and Research
  • Digital Workflows - End to End
  • Basic Analysis of Data and Metrics
  • Legal Issues - Content Ownership, IP, Licensing, End User Agreements

Students will graduate able to:

  • Develop and pitch projects to industry professionals
  • Create rapid project demos and simple short form content
  • Monitor and measure online audiences and identify key data and metrics
  • Take the lead on multi-platform production projects
  • Manage social media platforms
  • Talk fluently about all technical & functional elements of a complex crossplatform project
  • Refer in detail to key developments in the interactive media industry over the last 20 years
  • Fully understand the immediate and near-future opportunities afforded by digital media, and appreciate longer-term trends in the industry


The course is made up of a number of modules and workshops that are designed to help you learn by ‘doing’, as well as understand theory and develop a variety of practical and creative skills.


We’ll start by working on creativity and brainstorming techniques, and using case study material from leading digital artists and arts institutions to inspire us about what is possible in this space. We will visit a digital arts space, research cutting edge projects online and look at work from groups like National Theatre’s Immersive Storytelling Studio, Blast Theory, Royal Shakespeare Company and The Pervasive Media Studio. We’ll learn how to structure a digital project proposal and make the first pitch of the year to a major arts organisation.


We will look at the economics and production of video for online distribution – both for existing broadcasters, for agencies and brands,  and for new platforms like YouTube, Facebook and Snapchat. You’ll learn how different Multi Channel Networks (MCNs) find talent, commission content, distribute content and make money in this fast evolving and growing market. You’ll be challenged to come up with a short form idea for a major broadcaster than can work on TV, on YouTube and on Snapchat. You’ll be expected to make your own sizzle reel/promo and social media content from scratch, acting as an independent media producer.


In this module you will learn about the opportunities offered by the various strands of specialist factual programming - history, science, current affairs -  and look at best practice examples. We’ll explore emerging trends such as Virtual Reality (VR) and wearable tech to see how these might impact on specialist factual ideas and programme makers. Focussing on campaigning documentary, we’ll work on how to convert social interaction into practical action. You’ll be expected to develop your own original factual campaign and explain how you can measure its impact in terms of reach, influence, engagement and practical action.


We’ll look at the art of immersive ‘personalised’ storytelling by exploring current and historical examples, and think about how 360 video and immersive VR might be applied in this field. Students will get a chance to collaborate with NFTS Writers/Producers, in order to develop transmedia ideas and understand how digital production can adapt to the constraints of traditional TV schedules, budgets and contracts.


This module will cover playful content for young audiences who don’t see much difference between TV, web interaction and smartphone apps in terms of engagement and entertainment value. As part of this module’s project pitch, you’ll be expected to explore how projects remain consistent, accessible and repeatedly playable across different devices - and work both on the screen and and as a physical output such as a book, a toy or a tool. We’ll introduce the basics of game design to help students develop an understanding of the complexities of making quality playable content. Students will also look at the balance between education and fun, and how kids’ development plus parents’ needs and goals might impact the design of products for different age groups


This module covers strategy, marketing and business for mass-audience multi-platform productions like talent shows, game shows, reality shows and one-off event TV such as music festivals. A senior UK digital commissioner will give you the opportunity to develop and pitch a proposition for expanding an existing TV show  or brand, and extending its audience and potential for revenue generation.


We take time out to run intensive workshops throughout the year. These have included a video bootcamp to ensure you have the basic camera, lighting and sound skills to organise your own short form shoot, a design bootcamp to introduce you to simple desktop editing tools, notably the Adobe Creative Suite, a VR workshop for understanding photogrammetry and developing in Unity, and an introduction to HTML and simple coding for prototyping.


The culmination of the work of the course is the production of a working prototype of a digital content project or format designed for mass audiences (i.e. suitable for a major broadcaster, production company, public institution or major brand or sponsor) to be pitched and presented to industry figures at your graduation showcase. You can develop your project by partnering with a Documentary, Television Entertainment or Games student to create the digital extension for their graduation project; by working on a live brief set by Sky, or by creating your own digital first proposition.


Creative Digital Producing course participants will have full access to the NFTS’ optional creative stimulus strands, including: NFTS Masterclasses (major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include directors Danny Boyle and Steve McQueen; the NFTS Screen Arts programme; NFTS Cinema Club which shows films weekly from around the world. Students either on their own or with wider student teams will have the opportunity to bid for relevant NFTS Bridges to Industry productions.


The course is led by double BAFTA-winning Digital Writer and Crossplatform Producer Tim Wright, and supported by BAFTA- and Emmy-winning Digital Producer Kim Plowright.

Tim Wright has a digital practise going back over more than 20 years, focusing mainly on interactive storytelling. He has worked on a wide range of award-winning projects including MindGym (BIMA, BAFTA), Online Caroline (BAFTA), In Search of Oldton (Sony nomination), Kidmapped!, Such Tweet Sorrow (RTS) and Footballers United (Prix Italia). He has devised, developed and deployed high profile interactive multimedia projects for leading businesses, arts organisations and brands including the BBC, Channel 4, the RSC, the Science Museum, Orange and Microsoft.

Kim Plowright has been working on projects where the internet, high culture, games and 'old' media fight like excitable kittens in a sack since 2000. She enjoys collaborative problem solving, and bridging the gaps between creative vision, user needs, experience design and technical implementation.  As freelancer she's produced and project managed projects like D-Day: As It Happens and Pepys Road, along with Alternate Reality games, big corporate website re-designs, small R&D projects and culture hack days.

Visiting tutors in 2016 and 2017 have included:

May Abdalla & Amy Rose - Directors, We Are Anagram
Matt Adams, artist & founder, Blast Theory
Jon Aird - Senior Multiplatform Producer, Comic Relief
Dan Biddle, social media strategist, formerly Twitter & BBC
Toby Coffey - Head of Digital, National Theatre
Richard Davidson-Houston - Head of All 4
Sarah Ellis - Head of Digital Development, RSC
James Emtage - Development Executive, Raucous Productions
Michelle Feuerlicht - Head of Digital, KEO
Adam Gee - Producer & Specialist in Digital Creativity, formerly Channel 4
Marc Goodchild, Head of Digital Content, Turner
Neil Graham - Head of Sky VR Studio
Matt Hall, Multimedia Producer & Podcaster, formerly Guardian
Kat Hebden - Managing Director, Shotglass Media (part of Fremantle)
Tom Hemsley - Creative Director, Little Dot Studios
Anna Higgs, Head of Story Worlds & Marketing, The Ink Factory
Luke Hyams - Head of Creative, Maker Studios
Sharna Jackson - Children's Content Consultant & Curator
Garret Keogh - digital entrepreneur & former md, Telegraph Hill
Hilary Knight - Head of Digital Content, Tate
Damian Kavanagh - Controller, BBC Three
Matt Locke - Director, Storythings
Annette Mees - Wired Creative Fellow, Freelance Creative Director
Claire McArdle - Vice President Multiplatform, Comedy Central International
Nick North - Head of BBC Audience
Kati Price - Head of Digital, V&A Museum
Neil Richards - award-winning TV, games & interactive writer, Mustard Corporation
Jody Smith - Head of Digital, youngest Media
Mark Sorrell, Head of London Studio, Rovio Entertainment
Victoria Tillotson, Producer, Watershed
Sarah Toplis, Commissioning Executive, The Space
Martin Trickey - Group Head of Digital, Warner Bros. International
Philo Van Kemande - Creative Technologist, Co-Founder, Popathon
David Wise, ceo, Parable VR

Entry Requirements

Applicants do not necessarily have to have a university Bachelors degree to apply for the course, but must be able to: demonstrate a knowledge of television/film/online; provide details of past achievements; and show a passion for the subject.

You may have previously studied media, advertising, film and tv, design, new media, computer science, or psychology. Students come from a wide range of backgrounds, but are helped by a playful, collaborative approach to learning.

If you are not an EEA National, you must already be in possession of a UK visa valid for the duration of this course.  We are unable to accept your application if you do not.

Apply With

  • Please tell us about an idea you have for a digital extension to a television programme broadcast on a Sky television channel. No more than one page (A4 paper).

How to Apply

You can apply directly to us at the NFTS by clicking on the link below:

When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.

Timing your application

We are happy to receive applications 24/7 and 365 days a year up until the deadline.

  • 12 Month Course
  • Full-time
  • Course runs Jan-Dec
  • Next intake: January 2019
  • UK and EEA applicants only